A&S speaks

I find it incredibly necessary to go beyond the person. I need to know why they’re here and what they make of this earth. I need to ask them what they mean. And I need them to know that I want to know every little thing, dark and light, simple and complex, forgotten and cherished, insignificant and celebrated. What are we all if not a careful genesis of each other.

Speaking to Astha of A&S, I get closer to all that they stand for.

What made you A&S?

It is very difficult to find like minded people, specially if you are a creative being with strong aesthetics and when you find that person, you should stick with them.

Where would you be if you had decided to follow the norm?

We always knew we had to let our creativity out through some channel .

What fabric does A&S depend on?

We are keen lover of block printing , from khadi( the golden print), to sanganeri to bagru, we love this craft and therefore all the fabrics that support this craft remain our favorite. Majorly cotton based fabrics with slight structure are used most in our work.

What’s the most underrated Indian tradition?

The use of nose accessories with its different mutations in different parts of the country , really allures us . I (astha) love sporting one , the bigger the better.

The one beautiful thing in the world today

Today the world has become so close , accessibility has become so much simpler, The world all around has become receptive to new ideas and experimentation, we feel this time is the best time for any artist to express themselves , to communicate their experiences freely.

There are too many designers…

due to the free access to internet , there are very few designers who are doing some original work or work that is true to themselves . it is very important to know who you are and to design clothes that are timeless reflection of oneself.

India is overdoing…

Right now there are very few story telling or engaging or curated channels , we are transacting on the basis of price only, which is also why there is overload of polyester and bulk production leading to unethical ways of manufacturing.

Favourite word.

Carpe diem

Your drug.

Travel and black coffee these are the two things that give us maximum high.

If not Delhi, then?

We love dilli but if not here then def. a place which is less polluted , peaceful and safer.

Beach or mountains?

Mountains for sure the heights, thrills us

Think or do?

A balance of both, Sidharth thinks more and I do more so its very well balanced between the two of us .

What’s the wildest (aspirational) dream you’ve ever had?

We often discuss about building a self sustained ANS village where the villagers are taught crafts to earn a living , we hope it really comes true someday .

What is your constant?

YOLO

Style to you is…

A way to communicate. Style is infectious

Team Ikkivi 2015

Kassa Speaks

I find it incredibly necessary to go beyond the person. I need to know why they’re here and what they make of this earth. I need to ask them what they mean. And I need them to know that I want to know every little thing, dark and light, simple and complex, forgotten and cherished, insignificant and celebrated. What are we all if not a careful genesis of each other.

Speaking to Arushi of Studio Kassa, I get closer to all that they stand for.

What made you Kassa?

When two people having likewise admiration for Art/design, bags, shoes and accessories come together then it indeed works out in favor of the brand. Arpan and me, we both have design backgrounds from the University of Arts London in Designer Maker and Art direction at MICA, Ahmedabad respectively. Arpan’s grasp at product design and me being a Graphic Designer/illustrator allows Kassa’s products to be minimal yet graphical. We both dream like artists and think like entrepreneurs and hence we are a perfect fix when it comes to creating an art/design together.

Where would you be if you had decided to follow the norm?

We breathe art and design. We don’t know how to do anything else. Norm for us is Art and Design.

What fabric does Kassa depend on?

Leather Product range from KASSA includes old leather craft which involves making each and every piece of a Kassa bag/shoes/accessories/jackets with hands. The Raw materials we work with are Oil pull up leathers, Veg tan leather, suede, Nubuck leather, Industrial Felt and different kinds of Canvases. You can see a glimpse of KASSA’s raw materials and Shades of KASSA here in the photograph.MATERIALS.jpg

What’s the most underrated Indian tradition?

We don’t think that any Indian tradition is underrated. On the contrary, today’s peeps are making the most of everything in their own way.

The one beautiful thing in the world today

Art with utilility.

There are too many designers…

Doing things or designing something just for the sake of it. There is a difference between creating/designing and tweaking.

India is overdoing…

Machine made things and not hand-made.

Favourite word.

KASSA – The house of two

Your drug.

Exploring materials and travelling.

If not Jaipur, then?

Any place which is as rich in crafts as Jaipur.

Beach or mountains?

Anything which gets us to travel.

Think or do?

I am a thinker and Arpan is a doer.

What’s the wildest (aspirational) dream you’ve ever had?

“Kassa” added in the dictionary akin to aesthetically cool.

What is your constant?

Change.

Lift-me-up-give-me-hope-quote?

Trust yourself.

Style to you is…

“One should either be a work of art or wear a work of art!”

Team Ikkivi 2015

Ek taara speaks

I find it incredibly necessary to go beyond the person. I need to know why they’re here and what they make of this earth. I need to ask them what they mean. And I need them to know that I want to know every little thing, dark and light, simple and complex, forgotten and cherished, insignificant and celebrated. What are we all if not a careful genesis of each other.

Speaking to Priyanka Chugh of Ek taara, I get closer to all that she stands for.

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What made you Ek taara?

Since I can remember I was always swayed towards everything that represented creativity. Very early in life I knew my dream but understood its depth only very recently in life. That is why the name had to represent the journey. The name, Ek taara just came to me in just 10 minutes into brainstorming. I felt it perfectly elaborated the beautiful feeling of oneness, with a hint of nostalgia while also having a harmonious ring to it. Ek taara- is a simple wish to promote the spirit of oneness. A name to represent our country as One, as A shining star, as Ek taara.

Where would you be if you had decided to follow the norm?

I have been not following the norm since forever so I guess If I had to be forced to follow the norm – I might have gotten married very early in life.

What fabric does Ek taara depend on?

Hand printed & Hand made. All things Indian born !Traditions enveloping modernity in a cotton and silk blend.

What’s the most underrated Indian tradition?

Nose rings! I absolutely love different style of Nose rings n Nose pins and most importantly the attitude one sports with it. I wear it all the time.

The one beautiful thing in the world today

Growing spiritual awareness among youth

There are too many designers…

Mixing East and west styling.

Favourite word.

Crraazyyyy- if something is going well- I say wow this is crrrazyyy and if something is not right- I still say this is crrazyyy. ugh!

Your drug.

Uncontrollable laughter over a cup of coffee.

If not Jaipur, then?

An island where the happy souls just work & meditate and work and laugh. In loop.

Beach or mountains?

Both the landscapes for my variety of moods. I absolutely love the beach for celebrations and love the mountains for getting strength & courage.

Think or do?

Hmmm… Hmmmmm… Just do it 🙂

What’s the wildest (aspirational) dream you’ve ever had?

To be able to find a hint of Ek taara in everyone, everywhere. A brand to be a part of people’s lives.

What is your constant?

Optimism.

Lift-me-up-give-me-hope-quote?

“If nothing changed then there’d be no butterflies.” -Walt Disney

Style to you is…

Your own Identity coupled with Simplicity.

Team Ikkivi 2015