#SlowLove on a Friday Eve, Sweet Love.

This is the world we speak of.


We speak of gently weaved yarn. Slowly dyed blue. Carefully constructed fabric. Stories told with pause and breath. We speak of patience, of tradition and of culture in this dizzyingly fast world.

Skip the train, catch the next one. Skip the trend, make your own. There’s enough time for us all. Enjoy your coffee. And your wine. There’s only so much more a minute sooner than you. Stay slow. Love life. Love love. Dress slow this weekend. It came from somewhere. And with it, a story of its own.

Life’s your chaize longue.

Leading by Example

FDCI Blog: http://blog.fdci.org/2015/10/leading-by-example/

Moutushi and Rituraj — Example Clothing
Moutushi and Rituraj

They have remained focussed on artisanal clothing with a focus on Shibori, tie and dye as well as ethical sourcing that’s why Moutushi Sarkar and Rituraj of the Label Example, have stuck to their roots and hope to lead by…well..example! “Example seemed appropriate as it represents an original idea, focusing on novelty, which we think comes from weaves. We source our fabrics from Bengal, Kerala to Kutch (Gujarat). And that’s why the SS16 line has been inspired by our travels across India in the last year. We observed common threads through religious and cultural motifs, of colour symbolism, and dress silhouettes. Influences from religions like Buddhism, Hinduism and Islam have appeared through the collection, as well as our use of traditional materials and techniques which is always a backbone of the brand,” says Moutushi. Moutushi a NIFT (Kolkata) and Rituraj a NIFT (Bangalore) alumni, First Cut designers at the AIFW SS 16 met through common friends and an in-depth but casual conversation led to the birth of the label in 2012.

Rituraj comes from a family which runs a ‘mass market’ garment business in South India and his mom ran a boutique, so he grew up with Kancheevarams and South silk. That’s why this time they have borrowed the Kerala Kasavu saree, and used tie-dye and hand-stitched kantha details in the line. The use of statement colours such as saffron, indigo and white are a direct link to religious dress habits, and the motifs and artworks have been derived from Islamic architecture. These are contrasted with the pristine Kerala sari which is a mainstay of this collection.

Being sustainable in terms of fashion is a very important aspect of all fashion business, to our minds, and we hope that this becomes a norm of the industry and not remain a special segment soon. “The South India journey a lot of the Konkan coasts along Karnataka and Kerala, with its predominantly Hindu culture, and we were inspired by their use of colour and fabrics in regular as well as ceremonial clothing. The understated luxury and subtle aesthetic prevails there and we tried to adapt this into our line. Other influences came from our travels up north into Dharamshala, and further to Turkey as well, and everything got assimilated here,” says Rituraj.

Talking about cuts which flatter the female form, they say in unison that this is never a simple answer, purely because there is no standard Indian form. But clean long lines and fluid, natural fabrics are always a good option. “We are focussing right now on more travel, more inspiration and more evolution of the brand and our aesthetic,” she concludes.

#ELLExFDCI First Cut 2015 — New Friends

The Meraki Project, ASA, Lola by Suman B, Example Clothing, Dvibhumi & Vitasta showcased their ELLE curated collection at Fashion Week for the very first time.

The nerve is evident. The hope is obvious. The show is astonishing.

Here are a crop of emerging designers who dare to think past the norm — making them friends of IKKIVI. It isn’t often that designers decidedly stay off the best known route to fame. Here’s wishing each of them luck, love, and life in all their dream and design.

The ASA Collection for AIFW 15

Stay tuned for conversations with new friends — The Meraki Project & ASA. And runway collections from Lola by Suman B and Example Clothing.

Shop freedom: http://www.ikkivi.com

#MakeInIndia at #AIFW #SS16

The sentiment as it were, this fashion week in India — was to make in and of the Modern Indian Sensibility. A movement that began in the hearts of dreamers and minds of believers has taken shape with applause of the biggest houses of our country

Anupama by Anupama Dayal inspired all with her choice of colours, stories, silhouettes and embellished dreams.

Watch Sanchita transform the Indian stronghold and transcend her fraternity.


Quotes from experiment sessions with Border & Fall

AIFW for Ikkivi was the realisation that India is awakening to a new world. She has realised herself and is ready to entrench the possibilities of experiments with the certainty of tradition.

Join our slow fashion movement: http://www.ikkivi.com


What made you Synonym of Indian Style?

We studied virtual fitting and technology at NIFT. In 2013 while working with a lot of designers, we noticed that designers don’t get to present their true design talent and artistic freedom due to infrastructure limitations and cost of marketing. We decided to start collections that can curate designers print and art work onto our ensembles. Artists with digital designs can now find them on a piece of SINS. It’s jackets today but it’ll be more tomorrow. And instead of these designers throwing their dreams away, they now have another channel for their design to reach its audience.

Where would you be if you had decided to follow the norm?

I would be working in an export house — me and all these guys who decided to fight the system with me. I would not be able to get out of bed. I may even have been an R.J. But nothing would have made me a happier person than taking the plunge.

What fabric/sensibility does SINS depend on?

PETA is a partner of SINS Forever. We believe in ethical, eco-friendly fabric. Organic, no use of water, breathable fabric.

What’s the most underrated Indian tradition?

The use of accessories. Fast fashion and western consumerism has taken us away from our traditional love of accessories. We used to love ornamenting ourselves. Why don’t we anymore? Necklaces, big bangles and bindhis. We need to bring them back.

There are too many designers…

Trying to be another ‘ethnic’ designer. They’re each trying to follow the stereotypical route to market. No one’s willing to defy the norm even if it means a longer road. It’s the same old fashion weeks and store openings. Where’s our imagination?

The one beautiful thing in the world today?

People being connected. We’re more connected today than we’ve ever been before. There are so many more conversations taking place. People from beyond your demographic, from different levels, connect today and find that they all do have something in common.

Favourite word.


Your drug.

Creating. Knowing each day that whatever I do will add value to someone’s life — in terms of fashion, lifestyle, philosophy — anything at all. As long as I’m creating and adding value, I am alive.

If not Bombay, then?

Nowhere but Bombay for me.

Beach or mountains?

Definitely beach.

Today or tomorrow?

Always today.

What’s the wildest dream you’ve had?

Jumping off a speeding yacht.


Follow your dreams. Get out. Disconnect. Life is not on the internet.

Style to you is…

Comfort and self-expression


I find it incredibly necessary to go beyond the person. I need to know why they’re here and what they make of this earth. I need to ask them what they mean. And I need them to know that I want to know every little thing, dark and light, simple and complex, forgotten and cherished, insignificant and celebrated. What are we all if not a careful genesis of each other.

Speaking to Vibhuti Behl of ROHA, I get closer to all that she stands for.

What made you ROHA?

I have never known a greater love than the love of fabric. I grew up wearing a lot of organic clothing. I’ve always been interested and insistent on being environmentally friendly. Starting something on my own was inevitable. I spent hours and hours devouring the Sanskirt Dictionary. The name I chose to represent the life I chose had to be Sanskrit. ROHA means ‘to rise’. It made sense. It was beautiful. ROHA could be you. ROHA could be me.

Where would you be if you had decided to follow the norm?

I studied Economics and Finance. I’d be dead as a Banker. My soul would be dead by now. I wouldn’t be me.

What fabric does ROHA depend on?

Everything organic and hand printed. Everything that relies on the skill of the hand. Any living, breathing fabric that has a story to tell.

What’s the most underrated Indian tradition?

Wearing the bindhi. There’s magic and power in it. The bindhi on a woman makes for another kind of intensity. I wear it all the time.

Designer Vibhuti Behl
Designer Vibhuti Behl

There are too many designers…

Selling themselves out too quickly. Curating instead of designing. Imitating instead of imagining. Aimless story telling. Intentionally forgetting to allow their personalities to come through in their designs.

The one beautiful thing in the world today

The artisans and their family traditions — traditions of art being passed from one generation onto the other. It’s the fuzziest feeling in the world. A little boy, all of 10, sees his father and picks up his trade subconsciously. To him print and block colours is akin to skin. There is nothing that is more beautiful than the family tradition of the artisan.

Favourite word.

Damp. It always leaves me with a cosy feeling. My favourite book is ‘God of small things’ and the mood of the book is captivating. The mood is damp.

Your drug.

Smell of fresh Indigo. And LSD.

If not Bombay, then?

A quaint town away from everywhere.

Beach or mountains?

Both. I need to layer myself and at the same time, I love how I feel in front of the ocean. Small and alive.

Today or tomorrow?

Who knows of tomorrow.

What’s the wildest (aspirational) dream you’ve ever had?

Everyone covered in ROHA- top to toe — bindhi and all. Divine moments of fashion — flowers and moghras. Everyone walks out with magic in them.


“What better time than now” — Rage against the machine

Style to you is…

Easy peasy Japanesy”

Team Ikkivi 2015

11 days and a Sunday

Image source: Alamy Stock Photos
Image source: Alamy Stock Photos

We would like to tell you why Ikkivi was born. You won’t be too far off if you find more than one reason in our carefully dictated crossword below.

Unlike most primates, us humans prefer to remain clothed at all times — more or less. Now take that notion and subject it to normalcy, habit, need and engineered routine. You get the dull picture, don’t you?

There are countries well endowed with tradition and culture and they each look towards their mothership — India — for inspiration. Now, can you imagine how dull our lives would be if we didn’t occasionally lapse into a moment of…culture? No bhandhini, no khadhi, no batik, no silk. We’re not here to say we’ve wound the clock back, receded to our roots and defied all forms of progress. No. Not really. We’re trying to say that progress no longer means one or the other. I don’t have to be entirely Western or Indian to belong to both parts of the world. I simply pick silhouettes that the world recognises and cut them from fabric that is as nostalgic as it is traditional. I choose to belong, unequivocally, to all parts of the world at once.

Designs by ROHA — Featured on Ikkivi
Designs by ROHA — Featured on Ikkivi

We started to wonder where we could turn to clothe ourselves in a manner that reflected our growing want of freedom. The wave of fast fashion had swept us in, pleasantly so, of course. We were happy to be able to dress ‘normally’ like the rest of the world. Interestingly, the global appeal of ethnic fashion had also swept the world in, or so it seemed. They wanted to be like us.

So what becomes of the rest of us? The ones not so easily sold on deals, western consumerism and penchant Indianness. The ones too acutely aware of burgeoning Indian talent and a new generation of thought. We rest our hope and ambition on a couple of free-thinkers pioneering the slow, real fashion movement. Gutsy. Truth be told though, if not now then when?

We promoted Ikkivi for 11 days and a Sunday prior to unfastening our support-systems and taking the leap. If you’ve got this far, the password to enter www.ikkivi.com is hereatlast